Ad Spot

ON THE MENU — Taco Rey celebrates 60th anniversary with six-taco special deal

NEDERLAND — Taco Rey is celebrating 60 years today and current owner Johnny Collazo said the secret to success is tradition.

The original Taco Rey on Bluebonnet Avenue was started in 1960 by his great aunt and uncle Cora and Albert Ramirez.

Collazo bought the restaurant from his aunt in 2016 with one promise — to never change the recipes.

“The way it tasted in 1960 is the way it tastes now,” Collazo said. “You hear that from the customers, they certify it by saying it tastes the same as when they were little kids back in the 60s.”

Collazo said the restaurant’s motto is, “If it’s not broke, don’t fix it.”

Taco Rey owner Johnny Collazo keeps the founders of the restaurant at the forefront of the business. (Cassandra Jenkins/The News)

“We want to keep it the way it is,” he said “We didn’t change the atmosphere or the family feel of the restaurant. We have customers who come in and we know them by their first name. We see people who come in and we immediately know whose graduated, whose married, whose having kids, etc. What makes us different is being family oriented, knowing the people and knowing the recipes.”

Taco Rey’s recipes include fresh made ingredients, secret spices and consistency.

“We do everything fresh daily,” Collazo said. “We get fresh produce, cut our own tomatoes and grate our own cheese. We make our own chips and hand make our tortillas. That’s something important that goes along way in tradition.”

Taco Rey’s long-standing ritual of delivering one-of-a-kind meals includes serving a unique dish found only at their location.

“One thing that we have that no other Mexican restaurant has is Fideo,” Collazo said. “We call it ‘Mexican spaghetti.’ It’s a pasta noodle mixed in enchilada gravy. We’re the only restaurant in the area that has it and people love it. It makes us different.”

Taco Rey is celebrating 60 years with a specialty T-shirt available for $15. (Cassandra Jenkins/The News)

Sticking to the bread and butter of Tex-Mex cuisine, a seasoned customer favorite is the fajita quesadilla.

“It is our No. 1 seller,” Collazo said. “We take two homemade tortillas, fill it with two different cheeses, stuff it with chicken or beef fajita, grill it on both sides and dust it with butter before serving and send it out with a side of sour cream and guacamole. I don’t know what it is, but people love it. It’s thicker and very flavorful. It’s something people rave about.”

Keeping his promise to his great aunt, Collazo has never changed recipes, but his four-year reign at the head honcho’s table has not been without challenges or change.

The Nederland resident has made improvements to the rate of service with a technology initiative that included electronic cash out, online ordering and a new point of sales system.

“Basically, the only changes I’ve made are by improving the availability of how the product gets to the customer and sped up service,” he said. “But getting customers used to change, that’s been the biggest challenge.”

Taco Rey, 1505 Nederland Avenue, is 60 years old today. (Cassandra Jenkins/The News)

Before buying the restaurant, Collazo studied under his great aunt to learn in the kitchen and in the office.

“We have our loyal customers and they understand what we are doing, but what they don’t know is that I’ve had to learn the business, earn the respect and make people feel comfortable that I can do the day-to-day operations,” he said. “For two years all I did was write down complaints and slowly learn how to changed those things or improve them.”

Collazo said the other challenge has been not wearing his emotions on his sleeve.

“When you carry on a tradition, it can be difficult.,” he said. “How do you keep the tradition alive, but still adapt to new demands? I’ve learned what’s important is to acknowledge we are not going to be perfect, but to show our customers every day we are willing to go out and fix the problem.”

As he gets ready to celebrate a milestone anniversary, Collazo feels the restaurant coming full circle.

“I’m big in not failing,” he said. “I took this business on knowing it was going to be a challenge, but also recognizing it as a reward and an honor. My great aunt and uncle had four kids. Now, I have four kids. They started Taco Rey at 35 years old. I was 35 when I bought Taco Rey. It’s all coming full circle and I’m excited to see what the future holds.”

To celebrate their 60th year anniversary, Taco Rey will be selling T-shirts for $15 and running a daily special of six tacos for $3. Offered only to dine-in customers, Wednesday, June 24.

Taco Rey, 1505 Nederland Ave., is open Monday-Thursday 10:30 a.m. to 8:30 p.m., Friday 10:30 a.m. to 9 p.m. and Saturday 10:30 a.m. to 2:30 p.m. The restaurant is closed on Sunday.

About I.C. Murrell

I.C. Murrell was promoted to editor of The News, effective Oct. 14, 2019. He previously served as sports editor since August 2015 and has won or shared eight first-place awards from state newspaper associations and corporations. He was born in Memphis, Tennessee, grew up mostly in Pine Bluff, Arkansas, and graduated from the University of Arkansas at Monticello.

email author More by I.C.


Port Neches mayor sounds off on refinery’s noise study; plays troubling recording


ON THE MENU — Cindy & Herb Kreutzer welcome many at Sundara Coffee House


Hanging death linked to suicide, police say


STEPHEN HEMELT — New fast food development working to make Nederland appearance

High School Sports

Bulldog Stadium upgrades enter Phase 2; see the plan for this summer & beyond


PHOTO FEATURE — Model trains run through Port Arthur library


PA man indicted for DWI with 2 young children in vehicle


Nederland candidates talk drainage concerns, solutions


Vote on condemned houses gets flipped


Fight between 65-, 66-year olds ends in arrest


RELIGION BRIEFS — Drive-thru food pantry will be open to all

High School Sports

Memorial believes offense will keep up standard in fall


Nederland temporarily closes public pool due to fecal matter


Area barndominium robbed of firearms, trailer & ATV. Do you know the suspects?


Video, pictures & speeches from an emotional Port Arthur Juneteenth celebration


10 AM FRIDAY UPDATE: Potential tropical storm path taking it farther east

Check this Out

Check out details of Nederland’s $1.3M street improvement plan, including major roads

News Main

Local leaders, Port Arthur alumni to host softball tourney to celebrate Juneteenth on Saturday


PHOTO GALLERY — Mischief managed at local Wizard Camp; sign-up for next week’s fun


Port Arthur Police find man hanging from tree; investigating possible suicide


PHOTO FEATURE — Groves swears in new police officer


PHOTO — Workforce Solutions is ready to help put YOU to work


COMMUNITY BRIEFS: Model trains displayed at Port Arthur Library; blood drive nears


MONIQUE BATSON — Community theater is back, and you should be taking advantage